Diaper War Kimberly Clark Versus Procter & Gamble Spanish version Case Solution

Abstract

Kimberly-Clark (K-C) y Procter & Gamble (P&G) son competidores ac�rrimos en la industria de los pa�ales. La pelea competitiva involucra un gran n�mero de cuestiones, incluyendo: velocidad de desarrollo de productos, oportunidades y amenazas internacionales, opciones de diversificaci�n y presi�n del p�blico por su preocupaci�n sobre el medioambiente. En particular, K-C debe decidir si responde a la introducci�n de producto m�s reciente de P&G. Este caso provee de una excelente y profunda mirada a la din�mica competitiva.

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