Case ID: 9B13MC016     Solution ID: 27558

Beiersdorf AG Expanding Niveas Global Reach Simplified Chinese version Case Solution


In 2012, two years after a noteworthy rebuilding venture had started at German skin care producer Beiersdorf, the procedure was all the while progressing. The new (CEO) acquired a few difficulties from his ancestor, including the troublesome execution of the new transnational technique, resistance from representatives and the work council, and ineffectual market-section procedures (particularly in China). Solid contenders and a moderate rate of monetary recuperation in Beiersdorf's principle markets gave extra unpredictability. Questions stayed about how the new CEO should address the continuous diffiulties confronting the organization.

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