Case ID: 9B12AC23     Solution ID: 27817

Elie Saab Growth of a Global Luxury Brand Simplified Chinese version Case Solution

Abstract

In 1982, Saab opened his first atelier in Beirut and started planning sumptuous night outfits and wedding dresses, his ability for configuration fuelling his profession all through the 1980s. In the 1990s, Saab kept on moving so as to grow his business to a bigger atelier in Beirut and arranging restrictive style shows in Europe. In 2000, he opened a salon and showroom in Paris to expand his cosmopolitan and universal customer base; a lead store in Paris opened in March 2007. In June 2010, Elie Saab (ES) opened its first leader store in the Gulf district in Dubai�s prestigious Dubai Mall. This fortified the brand�s vicinity in the United Arab Emirates, making its items more available to the region�s neighborhood and worldwide customers. The store showcased day-and night wear dresses, shoes, packs, and frill from the most recent prepared to-wear accumulations. In July 2008, ES opened its first U.K. boutique at Harrods. The organization wanted to build its overall retail vicinity through opening new stores in real urban communities around the globe, incorporating in the United States and Asia.While the organization was seeing noteworthy development, administration was managing the test of selecting the right accomplices, distinguishing new markets with the best development potential and, in particular, shielding the brand from weakening. From the begin, its objective was to �attract, select and keep up clients who place centrality on top of the line, unique outlines produced using the finest fabrics and materials.� The case covers the difficulties and chances of the organization as it grows un


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