Case ID: 9B07MC35     Solution ID: 27956

Mahindra & Mahindra Ltd Farm Equipment Sector Acquisition of Jiangling Tractor Company Simplified Chinese version Case Solution


Farm Equipment Services (FES), the tractor producing division of Mahindra and Mahindra Ltd. (M&M), is considering entering the Chinese tractor industry through a joint endeavor with Jiangling Tractor Company (JTC), a state-claimed car venture. M&M had seeded the Chinese tractor market with fares and had inferred that the most proficient and reasonable approach to serve the Chinese tractor business sector was through a joint endeavor with a nearby accomplice. JTC had great brand acknowledgment and solid position in the little tractor market. Be that as it may, because of the absence of enthusiasm from the guardian organization, Jiangling Motor Company Group, JTC was confronting extreme operational difficulties: was over staffed, had high overhead, owed critical adds up to suppliers and merchants were escaping the organization. M&M saw a chance to work with an administration group they were OK with and to influence JTC's capability to develop in China and to fare tractors and in addition segments. The test was to decide how administration ought to continue to rebuild and coordinate the joint endeavors resources.

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