Case ID: 9B07MC13     Solution ID: 27994

Hong Kong Disneyland Simplified Chinese version Case Solution


Disney started internationalizing its amusement park operations with the opening of Tokyo Disneyland in 1983, which is viewed as a standout amongst the best entertainment meccas on the planet. Disney endeavored to recreate this achievement in France, which is the biggest customer of Disney items outside of the United States. In 1992, they opened Disneyland Resort Paris, which is to a great extent respected to be substantially less effective than the recreation center in Japan. This case investigates Disney's endeavors to open its third stop outside the United States; Hong Kong Disneyland. It starts by talking about the experience of Tokyo and Paris Disneylands, and after that examines the opening of Hong Kong Disneyland, including the structure of the arrangement, and how the operations, HR administration and promoting were custom-made to fit the Chinese social environment. The case additionally examines the tourism business in Hong Kong and the specific issues that were experienced amid the first year of operations. The stage is set for understudies to examine whether Disney's vital resources have a decent semantic fit with Chinese society.

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