Case ID: 311120     Solution ID: 28030

Colgate Palmolive Case Solution


In 2011, Colgate-Palmolive (Colgate) was the worldwide pioneer in oral consideration, with an overwhelming piece of the overall industry lead in toothpaste and a developing vicinity in toothbrushes and mouthwash. On the other hand, the firm confronted solid rivalry with enduring adversaries P&G expanding their emphasis on the oral care and developing markets where Colgate had customarily been untouchable. To guard its lead Colgate endeavored to cover all fronts, utilizing brand value, cultivating cozy associations with dental experts, advancing in underutilized markets, utilizing its worldwide system to rapidly move items to market and reinvesting relentlessly in its image.

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