Case ID: HKU945     Solution ID: 28109

Coca Cola and Huiyuan B Case Solution

Abstract

The Coca-Cola Company (Coca-Cola) declared an arrangement in September 2008 to gain China's greatest household juice maker, China Huiyuan Juice Group Limited (Huiyuan). This securing will support the piece of the pie of Coca-Cola from 12.7% to 20.2% in the nation's juice showcase that year. Since Huiyuan-marked natural product juice is one of China's home-developed noticeable brands, this news has set off an open objection established in energetic patriotism against Coca-Cola's securing. Nearby squeeze producers have likewise dissented, asserting that Coca-Cola's improved business sector position would drive them bankrupt. China's antitrust authorities plan to direct an open hearing in late December 2008. Coca-Cola's senior officials are thinking about the best systems to persuade the powers that this securing advantages the shoppers and the general public on the loose. Elements of contemplations may incorporate the method of reasoning of administrative control of M&A, collaborations of the blending organizations, and the potential impacts of converging on rivalry, purchaser hobbies and industry advancement. (Note


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