Case ID: 311116     Solution ID: 28161

Reckitt Benckiser Fast and Focused Innovation Case Solution

Abstract

Since its 1999 merger Reckitt Benckiser (RB), a worldwide purchaser merchandise organization, drove by its CEO Bart Becht, RB added to a notoriety for fast item development and industry driving overall revenues. RB's expressed methodology was to concentrate on its Powerbrands and high development classes and to sustain the Powerbrands with advancement and move them out comprehensively. The Powerbrands had consistent twofold digit development year over year, pulled in a dedicated client base and normally got high edges. This case looks at the Powerbrands system, RB's dedication to quick and centered advancement and its execution of that methodology.


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