Case ID: 9A94GT01     Solution ID: 28373

Pepsi Challenge Russia 1992 (Traditional Chinese version Case Solution


Russia was experiencing significant change from a wanted to a business sector economy. Pepsi had gone before Coke into the previous Soviet Union and was idealistic that it could further expand its business sector vicinity. Be that as it may, it required a Russian association to execute its methodology. While Pepsi had already run its Soviet operations from Vienna, they now expected to contract and create Russian workers and administrators. A 31 year-old HR chief in Pepsi International, was tasked with building the Russian association. As of late touched base in Moscow, he discovered a deficient business foundation, dialect, social and moral issues to battle with, liquid and indeterminate regulations and few Russians with important business experience. His test was to procure a Sales chief and a Technical Engineering director, and additionally create staffing remuneration and preparing needs for the new Pepsi Russian association. The case is composed to represent the confinement difficulties standing up to a mid-level change administrator.

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