At the point when a worldwide temperature alteration concerns brought about governments around the globe to boycott the brilliant light, numerous makers started scrambling to deliver items to fill the hole. Smaller fluorescent lights, as of now available, appeared the conspicuous substitution. Yet, light-emanating diodes (LEDs) were pulling in consideration as a more proficient option in lighting, relentlessly living up to expectations their way up the worth chain from winky-blinky applications into the now-thriving backdrop illumination market. Into this changing business sector entered Cree, Inc., a North Carolina-based LED chip and part maker. This case investigates whether Cree ought to seek after the LED screen and TV backdrop illumination markets, or relinquish them to concentrate on the potential greenfield market when all is said in done lighting.
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