The case considers the need for rebranding the city of Orlando, Florida, which has a brand referred to worldwide as a destination just for tourism and daylight. Nonetheless, the Greater Orlando Area not just houses numerous other promising commercial enterprises including innovation, protection and recreation additionally has a differing group and an exchange scene with unlimited potential. Yet, why has Orlando not been perceived as an extraordinary spot to lead business? Why is its notoriety fixing just to tourism? In what manner can the city be showcased as a dynamic business destination notwithstanding a vacationer destination? Numerous variables influence the brand and, accordingly, view of the city. What should be possible to make Orlando more appealing and, through this, turn into a world city?
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