Case ID: HKU895     Solution ID: 28718

Geox Case Solution


On 28 July 2009, the top managerial staff of Geox affirmed the footwear and clothing organization's half-year comes about, which demonstrated merged offers of US$653 million. This was an astounding accomplishment and acknowledgment for an organization that had just been in the business since 1995. In the mid 1990s, creator, business visionary and recent winemaker Mario Moretti Polegato, experiencing hot and sweat-soaked feet, utilized a folding knife to cut gaps in the soles of his tennis shoes, in this way making the main combine of shoes that relax. Persuaded that his imaginative arrangement could be changed into an economically effective item, Polegato put in quite a while building up a breathable film for shoes that permit the feet to inhale while staying watertight. When he prevailing with regards to creating the model of such an innovation in the research facility, he promptly protected it and started advertising it to existing shoe makers. However, none demonstrated any enthusiasm for his item. He hence chose to leave all alone, and initiated producing these breathing shoes under the Geox mark name. From that point forward, Geox's creative items have kept on cutting out a specialty for themselves in the worldwide footwear advertise. By 2002, the organization had extended its breathability innovation to texture and entered the attire advertise. By 2009, following a simple 14 years, Geox had turned into a worldwide name and was positioned the world's second-biggest easygoing way of life footwear segment administrator. The organization directed its business in 68 nations around the globe through more than 10,000 multi-mark purposes of offer and 997 single-brand Geox shops. By acquainting yet another item with the set up and seriously focused shoe industry, Geox had exhibited the force of development. Siimilar to other creative organizations, Geox needs to worry about manageability of competitive advantage.

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