This case investigates organization methodology, business-government relations, and aggregate activity challenges connected with global and residential campaigning in regards to control of the concoction business. In the fall of 2006, a five-year administrative process for a noteworthy new law directing chemicals in the European Union had all the earmarks of being nearing its decision. Achieve, the Registration, Evaluation, Authorization, and Restriction of Chemicals, would make another European Chemicals Agency, oblige organizations to submit testing information on existing and new compounds, and limit the produce of unsafe substances. Andrew Liveris, CEO of the Dow Chemical Company, needs to choose whether the organization ought to take part in direct exchanges with the European Parliament and Commission, with the suggestion that the organization can impact the regulations but also would need to bolster the ultimate result. The case compresses Dow's history, aggressive elements in the sector, and regulation of the chemical industry before depicting the REACH administrative process and different ways to deal with campaigning used by chemical companies, trade groups, and environmental NGOs.
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