When Spain's biggest sugar organization, Ebro Puleva has been changed through a progression of universal acquisitions into the world's biggest package rice organization and second biggest pasta organization. In 2009, Chairman Antonio Hernandez Callejas must choose how to continue now that the association's sugar business has been sold. A particular question is whether the firm ought to offer its dairy business, which is restricted to Spain. The case talks about the company's marking technique, way to deal with coordination, and hierarchical structure used to deal with a worldwide business. The case likewise depicts a few changes in customer conduct and the retail sustenance market brought on by the worldwide monetary crisis.
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