Case ID: 9B12A026     Solution ID: 29079

The Pepsi Ultimate Taste Challenge 2012 Social Enough Case Solution

Abstract

In April 2012, the chief of marketing for Pepsi Beverages Canada surveyed the dispatch plans for the year's version of what had generally been known as the Pepsi Challenge. Presently called the Pepsi Ultimate Taste Challenge, the objectives of the crusade were extremely forceful and, obviously, a Coke versus Pepsi fight was constantly troublesome. The oddity for summer 2012 was the accentuation via web-based networking media, and the connection between web-based social networking and the Ultimate Taste Challenge. What's more, the advertising executive was focusing on the Millenials as an objective market section. These buyers were a famously troublesome group to market to. The marketing chief evaluated the proposition he got and expected to settle on a decision with reference to whether to favor it, or whether changes were important to accomplish his market share objectives.


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