Case ID: KEL403     Solution ID: 29113

YouTube Google and the Rise of Internet Video Case Solution

Abstract

Despite the fact that Google had a stellar execution in Web look, a large number of its different administrations, for example, Google Video, were less effective. This case portrays how YouTube came to command the feature market for client created substance (UGC), while Google Video attempted different passage methodologies and at last fizzled, finishing with the securing of YouTube. It likewise surveys the different rivals in the UGC business sector, narratives the passage of set up and new players in the zone of professionally produced substance (PGC), and layouts the key difficulties identified with adapting the procurement of YouTube for Google.


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