Case ID: BOS007     Solution ID: 29119

The Evolution of the Circus Industry A Case Solution


This is the first of a two-case arrangement. Cirque du Soleil effectively entered a basically ugly carnival industry. It could rehash the business and made another market space by testing the customary presumptions about how to contend. It esteem enhanced by moving the purchaser bunch from kids (end-clients of the customary carnival) to grown-ups (buyers of the conventional bazaar), drawing upon the unmistakable qualities of other option ventures, for example, the theater, Broadway appears and the musical drama, to offer an absolutely new arrangement of utilities to more develop and higher spending clients. **ecch European Case Awards Category Winner 2006 and ecch European Case Awards Overall Winner 2009.

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