Case ID: 709411     Solution ID: 29126

Cirque du Soleil The High Wire Act of Building Sustainable Partnerships Case Solution

Abstract

The case depicts the history and plan of action of Cirque du Soleil (CdS). The case takes into consideration a rich dialog and investigation of Cirque du Soleil's plan of action with an accentuation on how it cooperates with that of MGM Mirage. Le Cirque and MGM's plans of action supplement each other: MGM makes essential capital interests in theaters customized to CdS's demonstrates that are situated amidst MGM club, CdS goes about as a magnet for movement for a selective demographic that spends a lot of cash at the gambling club. Cds' organization with MGM has been immensely productive. This brings up the issue of why hold up and advantage have not crushed game changer for both elements: What highlights in CdS and MGM Mirage's plans of action have brought about such a fruitful association? The case is set at a crossroads where Daniel Lamarre (CdS's CEO) is searching for new open doors for development. Lamarre is contemplating the probability of achievement of Cirque's first occupant show in Asia at Tokyo Disney Resort, its entrance in the Macao business sector, and another organization with two auxiliaries of Dubai World, the sovereign riches store of the Emirate. The inquiry is: Can Le Cirque locate another model of reciprocal connections that will be as productive as its association with MGM Mirage?


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