This two-class case arrangement permits students to remain in the shoes of CEO Ray Gilmartin amid the unraveling phases of a reputational emergency. Merck's statement of purpose cases to put patients to begin with, however the organization is broadly condemned for putting benefit before patient wellbeing. The (A) case portrays the disclosure of Vioxx, another joint inflammation tranquilize, and requests that understudies compute the drug's lifetime expected quality. Supplements are given out in class as the story develops: (B) proof of life-undermining symptoms, (C) choice alternatives, (D) declaration to pull back Vioxx, (E) response by patients, shareholders, media, and controllers, (F) Merck battles back, and (G) wrap-up. Toward the end of the case arrangement, students may infer that making the best decision at times obliges hard decisions.
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