Case ID: HKU825     Solution ID: 29246

Samsung Electronics Innovation and Design Strategy Case Solution

Abstract

In January 2008, Samsung Electronics won 32 development and configuration building grants at the Consumer Electronics Show, the biggest show of its kind on the planet. Samsung Electronics' administration trusted that the recompenses were an underwriting (or vindication) of the organization's interest in item outline and advancement. Nonetheless, the organization discovered its upper hand decreasing rapidly because of commoditization of innovative work (R&D), item outline and advancement forms. This is an administration procedure case that investigates item outline, development methodologies and vital arranging in a changing aggressive scene. While interest in R&D and item outline has remunerated Samsung Electronics with its overwhelming business sector position and premium brand discernment, such predominance may not be practical over the long haul, particularly now that contenders are accomplishing higher gainfulness with lower interests in R&D per item. The case additionally talks about such issues as item plan methods of insight, development systems, confinement of items, item outline outsourcing for purchaser gadgets items.


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