Case ID: 9B08A001     Solution ID: 29334

Conroys Acura Customer Lifetime Value and Return on Marketing Case Solution


In the fall of 2006, the president of Conroy's Acura was analyzing reports of the organization's quarterly deals. He was worried that notwithstanding a solid economy, deals at his dealership were stagnant. The VP of offers of Conroy's Acura was always thinking of new promoting plans to support deals. In any case, the president experienced issues deciding how fruitful past showcasing endeavors had been in expanding gainfulness. He required an approach to put the numbers into connection.

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