Design acknowledgment is an incredible companion to leaders. It permits us to make (for the most part) great judgments, filling in holes in data taking into account our past experience. This procedure is not idiot proof, be that as it may, and can bring about disappointments in judgment in case we're not watchful, particularly when we think we have adequate important involvement in circumstances when we don't. As the creators clarify in this section, we have to distinguish when wrong example acknowledgment may happen and put set up a few resistances to lessen the danger of settling on defective choices. They utilize the case of Quaker's fizzled obtaining of Snapple to delineate the point.
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