Case ID: 709424     Solution ID: 29664     Words: 1500 Price $ 45

eHarmony Case Solution


eHarmony is one of the leading website that serves the purpose of dating, match making and matrimony. The website has given substantial profits to the owners and simultaneously serves as the platform, providing a meaningful and credible experience for the users. Since its origination, the company has primarily focused on a three-step strategy that was based on the principle of inculcating strong and credible relationships amongst the partners. eHarmony starts with the Profile Information of the users, giving complete data pertaining to family background, academics and personal interest. It continues with the matching or consolidation of the Algorithm, finally leading to a proper communication guide. One of the major achievement for the industry was the introduction of the scientific Algorithm as a crucial part of the process, that ensured more credibility amongst the couples and this proved as a major breakthrough in the online dating community. However this success does not really mean that the company is not challenged at all. There are numerous internal and external weaknesses that pose a threat to its flourished sustainability. If eHarmony continues to bring and implement competitive strategies, it will always be able to earn a market edge.

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Questions Covered

  1. Is online dating an attractive business to be in? How big is the (potential) market for online dating? What advantages and disadvantages does online dating offer in comparison to other ways to meet potential dates and romantic partners?
  2. Do a “six forces” analysis of eHarmony.
  3. What differentiates eHarmony from other online dating sites? What are eHarmony’s competitive advantages and why?
  4. Is eHarmony’s competitive advantage sustainable? How serious is the competitive threat? Which competitors are the most serious threat and why?
  5. It is the end of 2011 and four years after the case was written. As eHarmony looks to the future, what opportunities will drive the next phase of growth? How will trends like social media (e.g., Face book usage) and mobile (e.g., Smartphone adoption) impact eHarmony?