Case ID: HKU739     Solution ID: 29690

Haier Case Solution


Haier Group was China's largest white merchandise producer and one of the world's fastest developing white products organizations. The organization began as an almost bankrupt refrigerator plant in Qingdao, China, outfitted with a group of low-talented and undisciplined specialists, low profitability, second rate item quality and a misfortune making business. Its present CEO, Zhang Ruimin, first assumed control over the organization in 1984 and built up corporate principles and culture, patched up business procedure and set up a motivator based administration control framework. All of these changed Haier into a worldwide player in less than two decades. This contextual analysis examines the foundation of Haier's administration control framework and how it was adjusted into the organization's internationallisation systems, how it spurred representatives to achieve superior objectives and how it organized the business units to get ideal operational efficiency.

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