Case ID: KEL723     Solution ID: 29698

Royal Reels Enhancing the Customer Experience for Slot Machines and Beyond Case Solution


President Richard Gedman has all of a sudden discovered himself running two separate yet possibly related organizations: the opening assembling and advertising business that he has been running for a considerable length of time, and another online and portable gaming business that has developed unfathomably quick over the recent years. To manage accomplishment in both organizations, it appears to be clear that every one will require critical R&D ventures. Should he put resources into one and only or both?

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