The case portrays the brand movement from MICO to Bosch in India. The case explains the coordinated correspondence system for change in corporate character - promoting, advertising, and media procedure. It subtle elements the correspondence methodology embraced for diverse partners - representatives, conclusion pioneers, reseller's exchange, and unique gear producers. The measurements for estimation of viability of correspondence procedure take into account a rich dialog of the degree to which mark relocation can prompt exchange of value. The case welcomes understudies to talk about the degree to which mark value of Bosch has been manufactured and the route forward.
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