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Cadbury Schweppes Capturing Confectionery C Case Solution
Abstract
In late 2002, worldwide confectionary and beverage creator Cadbury Schweppes expected to choose whether or not to make a procurement offer for Adams, a low performing gum organization which had been set available to be purchased by pharmaceutical monster Pfizer. Looking at the choice from a key point of view, the (A) case gives histories of the two organizations; follows the worldwide candy store industry, concentrating particularly on chocolate and gum; and subtle elements the investigation of the merger choice. The (B) case investigates the particular distinguished cooperative energies inside and out and gives a chance to judge their suitability. The (C) and (D) cases close the story and upgrade the case with issues confronting the worldwide dessert shop pioneer in 2008.
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