Case ID: IMB387     Solution ID: 29787

Coke and Pepsi from Global to Indian Advertising Case Solution

Abstract

The case follows the advancement of the carbonated soda pop industry. It depicts the development of two worldwide majors - Coca Cola Company and PepsiCo. It portrays the multiplication of brands of each of the two majors. While Coke, Diet Coke, Sprite, and Fanta fit in with Coca Cola Company; Pepsi, Diet Pepsi, Mountain Dew, 7 Up, and Mirinda fit in with PepsiCo. The case additionally depicts the nearby Indian brands - Thums Up and Limca. A large portion of the soda pop brands have a high brand quality and the case depicts the part of publicizing in building brand value. The case follows the advancement of publicizing throughout the years comprehensively and additionally in India. It draws in with the pressure in the middle of confinement and institutionalization of publicizing. It welcomes understudies to talk about the part of publicizing in building the brand in a developing market, for example, India.


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