Case ID: 513003     Solution ID: 29807

Building Brand Infosys Case Solution

Abstract

Infosys Limited was India's second biggest exporter of IT administrations with yearly incomes of $7 billion and a market capitalization of about $26 billion in 2012. The organization, headquartered in Bangalore, India, had assembled its notoriety for being the Indian IT bellwether whose philosophy was to "under-guarantee and over-convey." Throughout its 31-year history, Infosys and its famous fellow benefactor, N.R. Narayana Murthy, were appreciated and regarded for delivering excellence while directing business in a lawful, straightforward, and moral way. It was one of the few programming organizations that perceived the estimation of a solid brand in the business-to-business (B2B) market and built up its image not through expensive publicizing but rather by building core qualities, customer trust, and utilizing Murthy's own trustworthiness and standards. In 2011, the organization presented its new image situating, Infosys 3.0. A key component of the new brand positioning was the Products, Platforms, and Services (PPS) business, headed by Sanjay Purohit. This case concentrates on the organization's endeavors to makeover its brand in the U.S. market in the midst of a few difficulties.


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