Case ID: 513036     Solution ID: 29821

J C Penneys Fair and Square Pricing Strategy Case Solution

Abstract

As a he inspires prepared to discharge second quarter 2012 results, Ron Johnson, the new CEO of retail establishment J.C. Penney, is rethinking the sensational changes he started for the plan of action and brand picture of his organization. Another estimating plan he put set up in February, named Fair and square, was a focal part of the new system. The plan at first had three evaluating levels and wiped out run of the mill deals advancements trying to improve the shopping knowledge for purchasers; accordingly moving J.C. Penney off its past high-low valuing practice. Different segments of the new system incorporated another store format, the consideration of a few surely understood brands, and having uncommon lines outlined by surely understood fashioners. Then again, disturbing first quarter comes about that proceeded into the late spring months appeared to demonstrate that J.C. Penney customers, usual to accepting JCP Cash coupons and brochures promoting the week's specials, were moderate to grasp the new estimating arrangement and started leaving the retailer in huge numbers. Under tremendous weight to turn things around as the immensely critical back-to-class and Christmas shopping seasons were impending, Johnson chose to make changes in accordance with the introductory estimating plan that were set to go live August first. Were these progressions enough to turn things around? Should Johnson finish what has been started on alternate components of his repositioning endeavors? Is Johnson's involvement in setting up Apple stores offering or harming him as he some assistance with trying to accomplish his objective of making J.C. Penney America's most loved store?


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