Case ID: F1209C     Solution ID: 29835

In China Pick Your Brand Name Carefully Case Solution


The Chinese language has its own charm but is associated with numerous complexities because of the extensive use of characters with varying pronunciations. Due to the reasons mentioned before, it can now be understood as to why multinational companies operating in China are suffering from their own challenges. The author’s express four approaches that the companies can use while dealing such situations, these can be, prefer sound, and look for similar meanings. In addition to this the author illustrates a meaning comparison of each approach in the light of their advantages and disadvantages.

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