This case highlights Bel-Brand's endeavors to position its lead image The Laughing Cow in the United States. The difficulties for this situation are twofold. To start with, pick a practical position for a brand after a time of high development taking after the South Beach Craze. The trouble here is that the beginning driver of the brand's position, the South Beach Craze, a natural component, is decreasing and is not feasible. Second, the brand was getting weight from worldwide partners to attempt to bind together the situating in the United States with the worldwide brand situating. These are both difficulties that were confronted by the showcasing group and brought up for the situation.
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