Case ID: 712438     Solution ID: 29951

Sustainable Tea at Unilever Case Solution

Abstract

Unilever’ Lipton Tea underwent the first phase of a successful certification partnership with Rainforest Alliance. The more challenging tasks were yet to come. It was crucial for the company to decide the ways in which it wishes to transform the critical areas of the supply chain, so much so that it enables them to successfully market the brand in the developing markets as is the case with India.


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