Case ID: 512047     Solution ID: 29961

Four Products Predicting Diffusion 2011 Case Solution

Abstract

A revised Four Products case. This 2011 variant incorporates; cut nutty spread, fake earth for pure blood race tracks, intelligent headstones, and step changing running shoes. These four items shape the premise to evaluate the drivers of new item appropriation. Specifically, one of the basic undertakings in showcasing new advancements is foreseeing request and rates of dissemination for those items. Keeping in mind one can conjecture on the extension and rate of dispersion for any given item, it's useful to thoroughly analyze dissemination crosswise over items. Doing as such permits one to concentrate on the drivers or item qualities that impact item dispersion, making one item a star and another a puppy. In particular, looking crosswise over items permits one to get on things that become mixed up in talking about a solitary item. Note this case frequently gets utilized with HBS No. 505-075, Note on Innovation Diffusion; Rogers' Five Factors, which can be circulated alongside the case or after the case has been taught.


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