Case ID: KEL602     Solution ID: 29967     Words: 917 Price $ 45

Positioning the Tata Nano A Case Solution


Tata Motor Limited, built up in 1945, is an organization of Tata Group, which was framed in 1868. The gathering had ninety eight organizations, around the word till 2011. Tata Motors has propelled auto in all sections of the business. Its traveler auto "Indica" has been viewed as its untouched best auto, in light of its deals. As the Tata Motors Limited (TML) arrangements to dispatch another traveler vehicle, Tata Nano, it is confronted with two alternatives in regards to the situating of the new auto. In the first place alternative nearby is to dispatch this auto as a family auto, which is both more secure and agreeable than bikes including bicycle. The second alternative accessible to the top administration of the organization is to focus on a specific section i.e. school going understudies. The situating of Tata Nano would specifically influence offers of the new auto; in this way, it is fundamental for the top administration to hit the nail on the head.

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Questions Covered

1- Illustrate the choices made in developing a strong brand positioning and the interrelationship between these choices. select a target and an appropriate competitive frame of reference and point of difference for that target and summarize these elements in a positioning statement.
2- Highlight the importance of making promotion and distribution decisions that are consistent with the positioning.
   a- Nature of the Situation Decision to be Made.
   b- Alternatives Analysis of Alternatives (pros and cons) Quantitative Qualitative.
   c- Recommendation