Case ID: BH459     Solution ID: 29973

The Britney Spears Universe Social Media and Viral Marketing at its Best Case Solution

Abstract

Britney Spears is a standout amongst the best female recording specialists in contemporary music, around the world. Thus, we break down how Britney Spears and her group of workers depend on online networking applications to impart around this pop symbol, and make and keep up her big name brand picture. In particular, we take a gander at the utilization of online networking amid the dispatch of her single Hold It Against Me' and the related collection Femme Fatale in mid 2011. The interaction of postings on Twitter, YouTube, and Facebook-joined with remarks on her website page, BritneySpears.com-can be seen as a prime sample of online networking utilization to bolster new item presentations.


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