In 1993, Quaker Oats paid $1.7 billion for the quickly developing Snapple brand. In 1997, it sold the brand to Triarc for an insignificant $300 million. In 2000, Triarc sold it to Cadbury Schweppes for an expected $1 billion. How could so much esteem be lost and recovered so rapidly? John Deighton's response to these inquiries is one that numerous showcasing experts are prone to stand up to.
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