For instructingpurposes, this is the case only form of the HBR case study. The commentary just form is available as republication R0304Z. The complete case study and commentary is available as reproduction R0304A. Sandy Michaels, head advertising officer of monetary administrations titan Pace Sterling, faces an extreme difficulty now that the prominent golf competition her organization backers has been spoiled with contention. The Dover Hill nation club, where the prestigious Champions invitational is played, acknowledges just men as individuals. This year, an intense ladies' association has chosen to make a greater issue of that restrictiveness. Under weight from the Women's Rights Organization (WRO) to pull back its bolster, Pace Sterling must consider the advertising worth it gets from the sponsorship and how much that esteem may be reduced - or elevated - by the discussion. President Cal Buckley enrolls the assistance of Michaels and other senior officials in the organization to decide only that. Michaels solidly trusts that Pace Sterling ought to keep with it and backer the occasion. Michaels is unfaltering - that is, until the day she runs over this daily paper feature.
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