Case ID: R1101X     Solution ID: 30063

Preserve the Luxury or Extend the Brand HBR Case Study Case Solution


For instruction purposes, this is the situation just form of the HBR contextual analysis. The critique just form is reproduce R1101Z. The total contextual investigation and discourse is republish R1101R. Numerous extravagance brands can summon high costs in view of their brilliant quality, strong notoriety, and constrained accessibility. In any case, it can be dubious both to keep up that cachet and keep on growing if the up and coming era of purchasers is totally valued out of your market. Anecdotal winemaker Chateau de Vallois, a customary home with hundreds of years of involvement in creating extravagance wines, confronts that problem and is currently considering whether to dispatch a reasonable brand. Another wine of good quality at a lower cost could draw in more youthful fine-wine consumers who may then move up to more costly wines later on. Then again, the bequest must be mindful so as to safeguard its selective picture and abstain from harming the apparent estimation of its current top of the line wines. Ought to Chateau de Vallois stay with what it excels at or stretch out and start creating another brand? The creators of this anecdotal contextual analysis are Daniela Beyersdorfer, who is an examination relate at Harvard Business School's Europe Research focus, and Vincent Dessain, the middle's official executive. Editorial is offered by Corinne Mentzelopoulos, the proprietor and CEO of Chateau Margaux, a first-development domain in the Bordeaux locale of France; Philippe Sereys de Rothschild, the bad habit administrator of Baron Philippe de Rothschild, a family firm that oversees both first-development and marked wines; and HBR's perusers.

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