Case ID: 907048     Solution ID: 30096

GEs Imagination Breakthroughs The Evo Project Case Solution

Abstract

In September 2003, Jeff Immelt tested the business pioneers at GE to concoct Imagination Breakthroughs, inventive new activities that would serve as the centerpiece of GE's natural development activity. Takes after the organization as these progressions are driven through the specialty units, concentrating on GE Transportation as it dispatches a progression of earth shattering, green items - from the Evolution Locomotive to the Hybrid Locomotive. The development procedure changes the way of life inside of GE Transportation, prompting a redefinition of the promoting part, the execution of a development pioneer profile and new choice making procedures to empower advancement and danger. At long last, exhibits a basic choice point, as Transportation officials must choose whether or not to bolster the high-hazard Hybrid Locomotive task.


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