Case ID: BH167     Solution ID: 30158

Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning Case Solution

Abstract

What would be a good idea for you to do when your brand gets to be famous overnight among compelling endorsers? Do you misuse this sudden ascent in prevalence and standard the brand, or do you endeavor to moderate the dissemination process and try to see how to market to these customers? Drawing looking into the issue of Dunlop Volley in Australia, the creators contend that mainstreaming the brand by focusing on later adopters results in a transient manner cycle instead of making long haul brand esteem. Since these brands are found by customers, advertisers should first comprehend the worth framework hidden this reception and afterward fit the promoting project to these qualities. On account of Dunlop Volley, abating dispersion rates was accomplished through four strategies


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