Case ID: M318     Solution ID: 30176

Green Hills Market Loyalty Program Case Solution

Abstract

With the focused 2007 Christmas season drawing nearer, Gary Hawkins (CEO of Green Hills Market, an autonomous basic supply retailer in Syracuse, NY) was searching for a special program that would keep his best clients coming to Green Hills for the majority of their vacation feast shopping. Hawkins realized that his bigger rivals, (for example, Price Chopper, Wegmans, and Wal-Mart) would utilize their size and purchasing energy to get items at the most reduced conceivable expense, empowering them to offer absolute bottom costs. Hawkins was searching for a project that would exploit Green Hills' exclusive frameworks for following clients' purchasing examples and shopping inclinations. The limited time program under thought was a congruity program, in which customers earned focuses that could be reclaimed for bits of Arzberg porcelain. Hawkins and his group expected to set up their targets for the Christmas season and choose whether or not the Arzberg advancement was a good fit for Green Hills Market. The case can be joined by an information set (M318 Green Hills Data Set) that catches week by week uses by a specimen of 1000 family units shopping at Green Hills Market some time recently, amid, and after the Arzberg limited time program. The students can utilize these information (and other data accessible for the situation) to look at how well the Arzberg advancement really functioned. M318 Green Hills Data Set can be gotten from cases_requests@gsb.stanford.edu.


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