The case looks at a focused circumstance in the business sector for Scotch whisky in Thailand. Two multinationals battle for piece of the pie with a mind boggling arrangement of items under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Understudies must comprehend a wide cluster of marking, customer conduct, estimating, and administrative issues keeping in mind the end goal to land at proposals for Chivas Regal to shield against late picks up of Johnnie Walker. The case can be taught with an attention on the Chivas Regal 12 Year item and suggestions for its development, additionally can be taught as a more extensive portfolio case, with understudies adjusting an arrangement of Chivas and Ballantine items at distinctive quality levels to expand deals and benefit.
Estimated Submission On |