Case ID: 590108     Solution ID: 30243

Philip Morris Companies Bill of Rights Sponsorship Program Case Solution

Abstract

Depicts the new strategy of the National Archives of welcoming corporate cosponsorship of notable displays and remembrances. In November 1989, Philip Morris Companies (PM) turned into the first cosponsor of the bicentennial recognition of the Bill of Rights, and utilized the declaration of the cosponsorship as the establishment of a noteworthy corporate personality and picture crusade in broad communications. Likewise depicts other current PM activities to maintain and enhance its corporate picture. Understudies are urged to thoroughly consider the potential advantages and dangers of PM's corporate battles, and afterward to analyze the measurements of this specific crusade.


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