Case ID: 507033     Solution ID: 30291

Marketing Chateau Margaux Case Solution

Abstract

House Margaux, extravagance brand or authority brand? Despite the fact that France is inundated with unsold wine, interest has never been more grounded for the exceptionally finest Bordeaux. By what means ought to Margaux manage and develop its business? The Chateau administration group is thinking about whether it can take more control of dispersion as opposed to abandoning it to the Bordeaux wine shippers. Likewise, can the Chateau manufacture advertising and deals capacities all alone? Who is the objective business sector, wine experts or the recently rich? Corinne Mentzelopoulous, who assumed control over the home from her dad in 1980, ponders whether another lower-valued wine ought to be added to the portfolio.


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