Case ID: HKU617     Solution ID: 30316

Microsofts Diversification Strategy Case Solution


In November 2005, Microsoft propelled Xbox 360, its most recent amusement support. It was an unprecedented occasion, not in light of the alluring business officials and columnists sticking around the occasion, the super cool celebration disposition drenching the Mojave Desert, or the realistic advancements amazing the titan comforts encompassing the gathering room. Maybe, the air was loaded with a blend of anxiety and fervor about the reasonability of the organizations new system of moving past Windows-based PCs. Everyone in the room pondered whether the organization could recover its past eminence by entering new regions. What opportunities and difficulties, they pondered, anticipated the organization in business sectors in which it didnt have exclusive favorable position? What particular systems did it need to embrace to gain by the open doors and counter the difficulties? How best could Microsoft execute its broadening method?

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