Case ID: 311118     Solution ID: 30321

L Oreal Global Brand Local Knowledge Case Solution


Around the world, and in the U.S. commercial center specifically, the French cachet of L'Or al was one of its most effective advertising devices. On the other hand, with the opening up of developing markets, L'Or al needed to pander to a differing client base: a maturing populace in the West, ethnic gatherings, trying and more youthful clients in the East, developing markets, and developing enthusiasm for wellbeing and magnificence care among men everywhere throughout the world. Utilizing both customary and creative showcasing procedures, L'Or al attempted to twofold its client base to two billion by 2020 and increment to half from a third its offer of offers from developing markets.

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