Case ID: 511115     Solution ID: 30333

The Eleganzia Group Case Solution


Eleganzia Group administration confronts intense choices heading into the late spring of 2010. With tourism on the decrease because of the worldwide monetary subsidence, General Manager Giannuzzi must choose how to set costs at the Forte Village Resort, the Group's most surely understood property. His administration group is further isolated on whether the evaluating model at the resort ought to change to being comprehensive (instead of one where visitors are charged for each extra action or eating alternative on a pay-as-you-go premise), and whether to change over countless 4-star rooms into 5-star suites. As of late gained properties, for example, the Castel Monastero in Tuscany and the Maddalena Hotel & Yacht Club in north Sardinia, represent a marking test. Can every one of the properties, including the Forte Village, be effectively brought under one umbrella brand, in particular, Eleganzia? In addition, what ought to the character of each these new properties be?

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