BBVA Compass Marketing Resource Allocation Case Solution

Abstract

BBVA Compass, the fifteenth biggest business bank in the U.S., is a part of the BBVA Group of Spain, the second biggest bank in Spain with $755 billion in resources. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was checking on the promoting execution of the organization and choosing how to apportion one year from now's advertising spending plan crosswise over different disconnected and online channels.

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