The NFLs Digital Media Strategy Case Solution

Abstract

In late 2009, Brian Rolapp, senior VP of media methodology and advanced media for the NFL, was confronted with the test of deciding the association's vital way to deal with the remote business sector - and displaying his perspectives to NFL group proprietors. What was the association's best method for the versatile space? The case depicts the precursors of what is generally viewed as a historic point bargain for the NFL, its $780-million, four-year selective organization with Verizon. Gives top to bottom data on the NFL's advanced media incomes, and relates those to the class' general media and different incomes. Empowers a rich examination of new conveyance opportunities and following promoting and channel-administration challenges.

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